Research & Discovery
Understanding users, aligning goals
Every project begins with learning. I conduct user interviews, surveys, competitive audits, and stakeholder sessions to uncover key insights. This process helps define the problem, understand the audience, and align the design with both user needs and business objectives. These findings drive strategic design decisions that ensure we're solving the right problems.
Information Architecture
I begin every project with a deep dive into understanding your users. Through interviews, surveys, competitive analysis, and usability testing, I uncover what your audience truly needs—not just what they say they want. These insights help shape a product experience that’s intuitive, relevant, and engaging.
Wireframing & Prototyping
Bringing ideas to life, fast and focused
I sketch wireframes and build interactive prototypes to visualize the experience early. This allows us to test ideas quickly, make fast iterations, and align stakeholders before any development begins. Prototyping reduces risk, boosts confidence, and keeps the process efficient, collaborative, and user-driven.
User Interface & Visual Design